Writing For The Internet

Writing For The Internet

I've always been a good writerI’ve always been a good writer. All through high school and college I received straight As on a variety of research papers. I couldn’t type worth a damn and I still can’t but I could write fluent and readable sentences. I wrote papers on ancient art, history and political science, all with a fine sense of style and readability. Almost 45 years later, I can still write well.

Writing is like exercising. The more that you do, the better you get. In ordered to exercise your writing skill , you need to write everyday. For the last year or so, I’ve been writing every day. From morning to night I write content for a group of web sites that I’ve built.

I have a Civil War history site, http://northagainstsouth.com,  that I’ve been operating since last May. I published my first post on May 16, 2011, to be exact. My next post will be my 300th. Since then, I have honed my writing for the internet on a daily basis. I publish at least one post a day, seven days a week.

I have 4 political sites: allthingspoliticaltoday.comamericanteapartypolitics.comfollowtherepublican2012hopefuls.com  and wastefraudandabuse.org. Some of these sites I post as many as 4 or 5 posts a week. Others are once-a-week sites. My All Things Political Today site has 223 posts with the first two, The Chicago Way and The Road Ahead, published on December 1, 2010.

I have a personal blog site. You’re currently on it. On this site I publish my personal thoughts, reflections and recollections. If its a post that merits On the Internet, no one knows you're a dogwider dissemination, I’ll reprint it on allthingspoliticaltoday.com a day or so after the original publication. I do the same with some of my other sites, cross publishing on allthingspoliticaltoday.com.

Finally, I have several affiliate marketing sites that I hope will make some money for me down the road: seniorgadgetsandgizmos.comthebestdivingequipment.com and toprestaurantrecipesathome.com. I write posts that pertain to the subject matter on each site on a sporadic basis.

As I have continued to write everyday, I’ve learned about writing for the Internet. My earlier posts had long, dense paragraphs without hyperlinks for background information. Today, I write short paragraphs with no more than 2 or 3 sentences. Some internet writers make each sentence a separate paragraph. My subject matter doesn’t lend itself to this. I try to keep my thoughts organized and straight-forward.

My posts range from 400 to 1,500 words. The Civil War posts tend to be longer with detailed explanations of specific battles while political posts tend to be 700 to 1,000 words. Posts on this site or the affiliate marketing sites tend to be 400 to 700 words.

If I’ve learned one thing about writing for the internet, it’s this: write for your audience. Your posts are meant to be for your readers not yourself. Make it easy for people to scan your copy. Numbers should be written as numerals. Don’t get to carried away with your erudition, unless you’re writing for that type of audience.

Remember writing is like a muscle, it needs to be exercised everyday.

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