There is no “Easy” Button in Life
There is no “Easy” Button in Life
We’ve all seen the funny Staples commercials with the “Easy” button that make everything, well, easy. When the campaign first came out I understood the connection with Staples. They were saying that we’re the “Easy” button for office supplies, buy from us. Staples went so far as to make and sell “Easy” Buttons that are currently priced at $5.99. Silent salesman to remind office workers to buy from Staples.
I was listening to a podcast about selling when the guest came out with our headline, “There is no “Easy” button in life”. It got me to thinking about my life and times. Life isn’t easy for any on this Earth. We all have difficulties to overcome. Whether they’re ones of our own making or ones that are thrust on us by the world around us, they’re still hills that we must climb
Life is a series of challenges that we face every day. As children we face them within our own family. Some family’s expectations are set so high that it discourages children and pushes them in ways that are detrimental to their development.
My parents were two wonderful people who only wanted the very best for all of their five children. However, they wanted different things for their children. My mother wanted one of us to be a lawyer. My father, a small business owner, wanted one or more of us to work in his business. As the oldest their desires fell on, guess who, me.
All through school I worked for my father while studying political science and government. Since he owned a display advertising business it wasn’t very good preparation. I couldn’t press that “Easy” button and become a lawyer or a college professor. I spent over 40 years in the display advertising business. I made a good living and provided for my family. Now, at 63 I’m doing something that I love. I spend 8-12 hours a day writing about a variety of subjects: politics, the civil war and the quirkiness of life.
My wife and I agreed early on that we wouldn’t push our daughter into something that she didn’t love. We were lucky in one respect. In the 4th grade our only child announced that she wanted to be a lawyer. Today, she’s a family law attorney in the Philadelphia-area. She was as focused as a laser beam to reach her goal. She overcame all of the obstacles that life threw at her and accomplished her goal. She is quite good at it, being named a Rising Star by SuperLawyers.com two years in a row. And she did it all without an “Easy” button.
Sometimes, she does need to be reminded that there is no “Easy” button in life. If you want something you need to make the effort to get it. Whether that be your career, romance or just living, life always presents challenges to be overcome.
I look at the next generation of my family and the closest one to our daughter in determination is her cousin, Jennifer. Jen is a transfer student at Virginia Tech (Virginia Polytechnic Institute and State University for the sticklers), majoring in Chemical Engineering. She spent three working at dead-end jobs until she decided to get an education.
Understand Jen was a stellar student in high school. She was offered a $40,000 scholarship to one of the finest engineering schools in America, Milwaukee School of Engineering, but had to turn it down because of the high cost of tuition. Neither she nor her long-divorced parents could afford the $30-40,000 over and above the scholarship. Jen instinctively knew that there was no “Easy” button in life.
She figured out a way to attend a two-year college where she was awarded two associate degrees after two years: one for science, the other for arts. She then applied for admission to Virginia Tech, was accepted, received a number of scholarships and grants and his currently doing very well in a difficult area of study. No “Easy” button here!
As I wrote at the beginning of my post, life is filled with a world of challenges. Overcome them by yourself because even though you might wish it was the case, “There is no “Easy” button in this life”. They can only be found in the Staples catalog.